# Resource Center ## Blogs, Case Studies, News, Webinars and so Much More [News](/content/resources/news/index.html) [Blogs](/content/resources/blogs/index.html) [Education](/content/resources/education/index.html) [Success Stories](/content/resources/success-stories/index.html) [Events](/content/events/list/index.html) [Tools](/content/tools/index.html) Search It seems we can’t find what you’re looking for. - 28 Aug 2026 ## [AAO 2026 Annual Meeting Guide: Dates, Expo Highlights, and How to Prepare](/content/blog/aao-2026-annual-meeting-guide/index.html) The American Academy of Ophthalmology (AAO) Annual Meeting 2026 is around the corner. If you’re… [Read More](/content/blog/aao-2026-annual-meeting-guide/index.html) - 26 Aug 2026 ## [EHR Software Requirements Checklist for Optometry Practices](/content/blog/ehr-software-requirements-optometry-checklist/index.html) Picking EHR software for an optometry practice sounds straightforward until you are actually doing it…. [Read More](/content/blog/ehr-software-requirements-optometry-checklist/index.html) - 22 Jul 2026 ## [Acuitas 3 vs Blink OMS: Which Practice Management System Fits Independent Opticians?](/content/blog/acuitas-3-vs-blink-oms/index.html) Acuitas 3 and Blink OMS sit at different points on the scale of optical software… [Read More](/content/blog/acuitas-3-vs-blink-oms/index.html) - 17 Jul 2026 ## [Acuitas 3 vs Optinet Nova: Comparing Two Cloud-Based Solutions for Independent Opticians](/content/blog/acuitas-3-vs-optinet-nova/index.html) Not every software comparison starts from the same position. Acuitas 3 and Optinet Nova are… [Read More](/content/blog/acuitas-3-vs-optinet-nova/index.html) - 13 Jul 2026 ## [Acuitas 3 vs Xeyex: Which Optical PMS Gives Independent Practices More Control?](/content/blog/acuitas-3-vs-xeyex/index.html) Independent optical practices evaluating practice management software (PMS) often come down to one question: does… [Read More](/content/blog/acuitas-3-vs-xeyex/index.html) - 08 Jul 2026 ## [Ophthalmology EHR Software: Key Features for High-Volume Eyecare Practices](/content/blog/ophthalmology-ehr-software-key-features/index.html) High-volume eyecare practices run on service volume. A busy clinic might see more than a… [Read More](/content/blog/ophthalmology-ehr-software-key-features/index.html) - 03 Jul 2026 ## [Artificial Intelligence and Optometry](/content/blog/artificial-intelligence-and-optometry/index.html) AI is already changing optometry through automated refraction, AI-assisted diagnostics, and online vision testing. The… [Read More](/content/blog/artificial-intelligence-and-optometry/index.html) - 24 Jun 2026 ## [Acuitas 3 vs Optisoft: Choosing the Best Practice Management Software for Your Optical Practice](/content/blog/acuitas-3-vs-optisoft/index.html) Switching practice management software is a significant decision, and shortlisting tends to take longer than… [Read More](/content/blog/acuitas-3-vs-optisoft/index.html) - 18 Jun 2026 ## [Acuitas 3 vs Optix Software: A Full Comparison for Optical Practices](/content/blog/acuitas-3-vs-optix-optical-practice-management-software/index.html) When optical practices in the UK evaluate practice management software, Acuitas 3 and Optix tend… [Read More](/content/blog/acuitas-3-vs-optix-optical-practice-management-software/index.html) - 10 Jun 2026 ## [Acuitas 3 vs Orasis Software: A Full Comparison for Optical Practices](/content/blog/acuitas-3-vs-orasis-optical-practice-management-software/index.html) If you’re running an optical practice in the UK and are trying to find the… [Read More](/content/blog/acuitas-3-vs-orasis-optical-practice-management-software/index.html) - 08 Jun 2026 ## [Ophthalmology Practice Management Software: What Surgical Practices Need](/content/blog/ophtalmology-practice-management-software/index.html) Most ophthalmology practice management systems are built for standard clinical workflows: scheduling, patient records, and… [Read More](/content/blog/ophtalmology-practice-management-software/index.html) - 26 May 2026 ## [HIPAA-Compliant Patient Communication for Optometry Practices](/content/blog/hipaa-compliant-patient-communication-optometry/index.html) Patient communication is a daily necessity in any eyecare practice. Between appointment reminders, follow-ups, and… [Read More](/content/blog/hipaa-compliant-patient-communication-optometry/index.html) - 22 May 2026 ## [Switching Your Optometry EHR: A 10-Step Implementation Checklist](/content/blog/switching-ehr-checklist/index.html) Switching your optometry EHR is a high-stakes operational change that touches every part of your… [Read More](/content/blog/switching-ehr-checklist/index.html) - 13 May 2026 ## [Optical Inventory Management Software: Frames, Lenses and Contact Lenses in One System](/content/blog/optical-inventory-management-software/index.html) Inventory is one of the areas where optical practices lose money passively, mainly in the… [Read More](/content/blog/optical-inventory-management-software/index.html) - 08 May 2026 ## [Optometry Practice KPIs: How to Use Your EHR Data to Grow Revenue](/content/blog/optometry-practice-kpis/index.html) Most independent optometry practices are sitting on a significant amount of business intel and not… [Read More](/content/blog/optometry-practice-kpis/index.html) - 28 Apr 2026 ## [How to Choose EHR Software for Your Optometry Practice](/content/blog/choose-ehr-software-optometry/index.html) Choosing the right EHR software is one of the most consequential decisions an optometry practice… [Read More](/content/blog/choose-ehr-software-optometry/index.html) - 14 Apr 2026 ## [Transitioning to a Cloud-Based Optometry EHR System](/content/blog/transitioning-cloud-based-optometry-ehr/index.html) Most independent optometry practices are still running systems designed for a different era. Server-based software… [Read More](/content/blog/transitioning-cloud-based-optometry-ehr/index.html) - 09 Apr 2026 ## [How to Reduce No Shows in Optometry](/content/blog/reduce-no-shows-optometry/index.html) A missed appointment is not just an empty chair. A study by the Illinois College… [Read More](/content/blog/reduce-no-shows-optometry/index.html) - 07 Apr 2026 ## [How to Start an Optometry Practice: Step‑by‑Step Guide for New Owners](/content/blog/starting-an-optometry-practice/index.html) Opening an optometry practice involves far more than finding a location and signing a lease…. [Read More](/content/blog/starting-an-optometry-practice/index.html) - 03 Apr 2026 ## [What to Look for in an EMR for Optometry](/content/blog/emr-for-optometry/index.html) Choosing an EMR for an optometry practice is a different experience than choosing one for… [Read More](/content/blog/emr-for-optometry/index.html) - 27 Mar 2026 ## [Eyefinity EHR Alternatives: Pricing, Reviews, and Features](/content/blog/eyefinity-ehr-alternative/index.html) Eyefinity is one of the more established names in U.S. optometry software. It covers the… [Read More](/content/blog/eyefinity-ehr-alternative/index.html) - 20 Mar 2026 ## [Revolution EHR Alternatives: Pricing, Reviews, and Features](/content/blog/revolution-ehr-alternatives/index.html) If you’re researching RevolutionEHR, regardless if you’re already using it or just starting to weigh… [Read More](/content/blog/revolution-ehr-alternatives/index.html) - 11 Mar 2026 ## [Billing Software for Optical Shop: Features, Workflows, And Buying Checklist](/content/blog/optical-billing-software/index.html) Optical billing frequently turns into a significant operational headache for optical practices, where invoicing, payment… [Read More](/content/blog/optical-billing-software/index.html) - 04 Mar 2026 ## [Optical Shop Management System: Everything You Need to Know](/content/blog/optical-shop-management-system/index.html) Running an optical retail business involves operational workflows that go well beyond standard retail. While… [Read More](/content/blog/optical-shop-management-system/index.html) - 27 Feb 2026 ## [Benefits of Cloud-Based EHR for Optometry](/content/blog/cloud-based-ehr-for-optometry/index.html) Optometry practices manage a high volume of clinical and operational activity every day: exams, imaging,… [Read More](/content/blog/cloud-based-ehr-for-optometry/index.html) - 16 Feb 2026 ## [Optometrist Marketing: Top 9 Optometrist Marketing Strategies](/content/blog/optometrist-marketing-strategies/index.html) For many independent optometry practices, marketing feels harder than it should. You know visibility matters,… [Read More](/content/blog/optometrist-marketing-strategies/index.html) - 18 Nov 2025 ## [Vision Expo 2026 Orlando Guide: Dates, Agenda and How to Prepare](/content/blog/vision-expo-2026-orlando-guide-dates-agenda-and-how-to-prepare/index.html) A practical guide to the first-ever single Vision Expo: from travel tips and event highlights… [Read More](/content/blog/vision-expo-2026-orlando-guide-dates-agenda-and-how-to-prepare/index.html) - 17 Nov 2025 ## [Email Marketing for Opticians: Why It Still Works](/content/blog/email-marketing-for-opticians-why-it-still-works/index.html) With so much attention on social media, should opticians use Google Ads, and video form,… [Read More](/content/blog/email-marketing-for-opticians-why-it-still-works/index.html) - 31 Oct 2025 ## [Innovations Optical Lab Software: Maximizing ROI by Replacing Legacy Systems](/content/blog/innovations-optical-lab-software-maximizing-roi-by-replacing-legacy-systems/index.html) Every optical lab I visit has the same pressure: do more, with the same team,… [Read More](/content/blog/innovations-optical-lab-software-maximizing-roi-by-replacing-legacy-systems/index.html) - 17 Oct 2025 ## [Google Ads for Optometrists & Opticians: A Practical Guide](/content/blog/should-opticians-use-google-ads-a-no-nonsense-guide/index.html) People in your area are searching for an eye test, new glasses, or a contact… [Read More](/content/blog/should-opticians-use-google-ads-a-no-nonsense-guide/index.html) - 14 Oct 2025 ## [Email Automation Workflows for Opticians: Triggers and Personalisation Tactics](/content/blog/email-automation-workflows-for-opticians/index.html) Email automation workflows for opticians use predefined triggers: a lapsed recall date, a completed lens… [Read More](/content/blog/email-automation-workflows-for-opticians/index.html) - 25 Sep 2025 ## [Short-Form Video for Opticians: Full Guide on How to Engage Patients](/content/blog/short-form-video-for-opticians/index.html) Short-form video for opticians is the best strategy to showcase your products to the customers,… [Read More](/content/blog/short-form-video-for-opticians/index.html) - 24 Sep 2025 ## [Online Reviews for Opticians: Build Trust and Drive New Patients](/content/blog/online-reviews-for-opticians-build-trust-and-drive-new-patients/index.html) Before a patient ever steps into your exam room, there is a strong chance they… [Read More](/content/blog/online-reviews-for-opticians-build-trust-and-drive-new-patients/index.html) - 05 Sep 2025 ## [Your 100% Optical 2026 Guide: Preparation, Highlights, Must-See Events & Insider Tips](/content/blog/your-100-optical-2026-guide-preparation-highlights-must-see-events-insider-tips/index.html) If you’re planning to attend 100% Optical at ExCeL London in 2026, this guide offers… [Read More](/content/blog/your-100-optical-2026-guide-preparation-highlights-must-see-events-insider-tips/index.html) - 05 Sep 2025 ## [Optical Advertising Ideas: A Month of Optician Social Media Posts](/content/blog/optical-advertising-ideas-social-media-calendar/index.html) As an eyecare professional, you are an expert at helping people see more clearly. Today,… [Read More](/content/blog/optical-advertising-ideas-social-media-calendar/index.html) - 13 Aug 2025 ## [Is Your Optical Lab Management System (LMS) Ready for the Future? Automation, AI & More](/content/blog/is-your-optical-lab-management-system-lms-ready-for-the-future-automation-ai-more/index.html) Optical lab management software has always been essential for manufacturing workflows: coordinating production, exchanging data… [Read More](/content/blog/is-your-optical-lab-management-system-lms-ready-for-the-future-automation-ai-more/index.html) - 08 Aug 2025 ## [7 Optician Marketing Mistakes that Cost You Patients (And How to Fix Them)](/content/blog/7-optician-marketing-mistakes-that-cost-you-patients/index.html) Many optical practices provide excellent patient care but still struggle to attract new patients online…. [Read More](/content/blog/7-optician-marketing-mistakes-that-cost-you-patients/index.html) - 06 Aug 2025 ## [Vision Expo West 2025: What’s on and how to best prepare](/content/blog/vision-expo-west-2025-whats-on-and-how-to-best-prepare/index.html) Your Ultimate Guide to Vision Expo West in Las Vegas, Preparation, Must-Sees, Insider Tips, Plus… [Read More](/content/blog/vision-expo-west-2025-whats-on-and-how-to-best-prepare/index.html) - 29 Jul 2025 ## [Multi-Location Practice? Here’s Why Your Software Matters](/content/blog/multi-location-practice-heres-why-your-software-matters/index.html) Running a multi-location optical business isn’t just about providing an excellent eyecare experience at each… [Read More](/content/blog/multi-location-practice-heres-why-your-software-matters/index.html) - 28 Jul 2025 ## [Best Optical Lab Management Software: Why Innovations Leads the Way](/content/blog/best-optical-lab-management-software-why-innovations-leads-the-way/index.html) Looking for an optical lab management software (LMS) that fits your lab? Whether you’re running… [Read More](/content/blog/best-optical-lab-management-software-why-innovations-leads-the-way/index.html) - 25 Jul 2025 ## [Best Eyecare Website Provider: Why Opticians Prefer OptiCommerce for Online Success](/content/blog/best-eyecare-website-provider-why-opticians-prefer-opticommerce-for-online-success/index.html) Whether you run an independent practice, a growing optometry group, or a multi-site retail business,… [Read More](/content/blog/best-eyecare-website-provider-why-opticians-prefer-opticommerce-for-online-success/index.html) - 21 Jul 2025 ## [SEO for Opticians: How to Rank Higher and Get More Appointments](/content/blog/seo-for-opticians-how-to-rank-higher-and-get-more-appointments/index.html) Standing out online in a competitive market like the eyecare industry is essential for optical… [Read More](/content/blog/seo-for-opticians-how-to-rank-higher-and-get-more-appointments/index.html) - 17 Jul 2025 ## [Laboratory Job Tracking Software for Smarter Optical Labs](/content/blog/laboratory-job-tracking-software-the-engine-behind-lab-improvement/index.html) After years spent collaborating closely with optical labs around the globe, I’ve seen firsthand that… [Read More](/content/blog/laboratory-job-tracking-software-the-engine-behind-lab-improvement/index.html) - 11 Jul 2025 ## [Best Optometry Practice Management Software: A 2026 Comparison Guide](/content/blog/best-software-for-optometrists-and-optical-retail/index.html) Looking for the best optometry practice software and optical software programs? Whether you’re an independent… [Read More](/content/blog/best-software-for-optometrists-and-optical-retail/index.html) - 08 Jul 2025 ## [Online Booking System for Opticians: From Click to Booking](/content/blog/online-booking-system-opticians/index.html) It’s no secret that in today’s digital world, there’s a high chance that your customers’… [Read More](/content/blog/online-booking-system-opticians/index.html) - 30 Jun 2025 ## [eCommerce for Online Opticians: Selling Online Without Losing the Human Touch](/content/blog/ecommerce-for-opticians/index.html) New technology is emerging every day, and as the optical industry continues to evolve, one… [Read More](/content/blog/ecommerce-for-opticians/index.html) - 24 Jun 2025 ## [Optometry Patient Flow: From Appointment to Payment](/content/blog/streamlining-patient-flow-from-appointment-to-payment/index.html) Patients expect seamless, efficient, and personalised experiences at every stage of the eyecare journey, from… [Read More](/content/blog/streamlining-patient-flow-from-appointment-to-payment/index.html) - 10 Jun 2025 ## [Marketing Strategy for Optical Shops: Grow Your Practice Online](/content/blog/marketing-strategy-for-optical-shop/index.html) Today’s eyecare patients don’t choose an optician based on location alone. They search online, compare… [Read More](/content/blog/marketing-strategy-for-optical-shop/index.html) - 09 Jun 2025 ## [Practice Management Software for Independent Opticians and Optometrists: Streamline Your Practice with Acuitas 3](/content/blog/practice-management-software-for-independent-opticians-and-optometrists/index.html) Running an optical practice is more complicated than it looks. Missed appointments, stock shortages, and… [Read More](/content/blog/practice-management-software-for-independent-opticians-and-optometrists/index.html) - 09 Jun 2025 ## [Top Features to Look for in Optical Lab Management Software](/content/blog/top-features-to-look-for-in-optical-lab-management-software/index.html) Choosing the right optical lab management software is a big decision for any optical lab…. [Read More](/content/blog/top-features-to-look-for-in-optical-lab-management-software/index.html) - 06 Jun 2025 ## [How to Streamline Optical Lab Operations and Reduce Turnaround Time](/content/blog/how-to-streamline-optical-lab-operations-and-reduce-turnaround/index.html) When labs ask me where to start to improve turnaround time, I consistently highlight three… [Read More](/content/blog/how-to-streamline-optical-lab-operations-and-reduce-turnaround/index.html) - 03 Jun 2025 ## [Optical Lab Management Software Solutions: Power Your Lab](/content/blog/optical-lab-software-solutions-power-your-lab-with-innovations/index.html) The Vision Council reported that lenses generated $17.2 billion in prescription market value in 2024,… [Read More](/content/blog/optical-lab-software-solutions-power-your-lab-with-innovations/index.html) - 23 May 2025 ## [The Hidden Costs of Poor Scheduling in Optical Practices](/content/blog/the-hidden-costs-of-poor-scheduling-in-optical-practices/index.html) Effective eye care and optical appointment scheduling is critical for the smooth operation of any… [Read More](/content/blog/the-hidden-costs-of-poor-scheduling-in-optical-practices/index.html) - 07 Feb 2025 ## [Guardians of Sight: Ensuring Lifelong Eye Health](/content/blog/guardians-of-sight-ensuring-lifelong-eye-health/index.html) As eyecare professionals, we’re the guardians of sight, entrusted with protecting our patients’ vision across… [Read More](/content/blog/guardians-of-sight-ensuring-lifelong-eye-health/index.html) - 28 Oct 2024 ## [ABCs for Children’s Eyecare](/content/blog/abcs-for-childrens-eyecare/index.html) In the UK and Ireland while school-aged children undergo vision screening for amblyopia at enrolment,… [Read More](/content/blog/abcs-for-childrens-eyecare/index.html) - 10 Sep 2024 ## [InnovaWeb: A Browser-Based LMS Module for Optical Labs](/content/blog/innovaweb-optical-lms-module/index.html) Managing an optical lab demands precision, speed, and flexibility. InnovaWeb, Ocuco’s browser-based optical lab management… [Read More](/content/blog/innovaweb-optical-lms-module/index.html) - 30 Aug 2024 ## [Unlocking Practice Software: Your Guide to its Best Use-Cases](/content/blog/unlocking-practice-software-your-guide-to-its-best-use-cases/index.html) When it comes to managing efficiencies day-to-day in practice, an often-underutilised asset is your practice… [Read More](/content/blog/unlocking-practice-software-your-guide-to-its-best-use-cases/index.html) - 29 Jul 2024 ## [Bringing Clarity to Complexity: The Optical Patient Journey](/content/blog/bringing-clarity-to-complexity-the-optical-patient-journey/index.html) Bringing clarity to the complexity of optometry is a monumental task. The use of technology… [Read More](/content/blog/bringing-clarity-to-complexity-the-optical-patient-journey/index.html) - 28 Jun 2024 ## [Spectacle Dispensing Issues: Causes, Fixes & Best Practices](/content/blog/spectacle-dispensing-issues-to-avoid/index.html) An exploration of evidence into spectacle dispensing reveals there is a lack of research in… [Read More](/content/blog/spectacle-dispensing-issues-to-avoid/index.html) - 31 May 2024 ## [Transitioning to New Optical Software: What to Expect](/content/blog/a-guide-to-transitioning-your-optical-software/index.html) Transitioning to new optical software can feel disruptive, but with the right approach, it strengthens… [Read More](/content/blog/a-guide-to-transitioning-your-optical-software/index.html) - 07 May 2024 ## [A Checklist for Diagnosing Acute-Onset Diplopia in Adults](/content/blog/a-checklist-for-diagnosing-acute-onset-diplopia-in-adults/index.html) Introduction Acute-onset diplopia, or double vision, can pose a significant challenge in clinical optometry which… [Read More](/content/blog/a-checklist-for-diagnosing-acute-onset-diplopia-in-adults/index.html) - 11 Apr 2024 ## [The Optics of Engagement: The Online Customer Journey in Eyecare](/content/blog/optics-of-engagement/index.html) The optics of engagement in eyecare is the digital interaction your patients have with your… [Read More](/content/blog/optics-of-engagement/index.html) - 09 Apr 2024 ## [A Focus on Clarity: “User-Friendly” in Eyecare Software for Independents](/content/blog/a-focus-on-clarity-user-friendly-in-eyecare-software-for-independents/index.html) All optical practices are uniquely complex. Each practice has different workflows, particular examination techniques, various… [Read More](/content/blog/a-focus-on-clarity-user-friendly-in-eyecare-software-for-independents/index.html) - 28 Feb 2024 ## [Seeing is Believing: The Art of Great Patient Communication](/content/blog/seeing-is-believing-the-art-of-great-patient-communication/index.html) Within eyecare, effective patient education and communication is paramount for fostering understanding.   Effective communication is… [Read More](/content/blog/seeing-is-believing-the-art-of-great-patient-communication/index.html) - 13 Dec 2023 ## [Optical Lab Holiday Checklist: 10 Steps to Prepare for the Holiday Break](/content/blog/optical-lab-holiday-checklist/index.html) As the holiday season approaches, your optical lab requires more than just turning off the… [Read More](/content/blog/optical-lab-holiday-checklist/index.html) - 03 Aug 2023 ## [Addressing Data Security in Sight Care: Protecting Your Eyecare Practice](/content/blog/addressing-data-security-in-sight-care-protecting-your-eyecare-practice/index.html) In the digital age, data security is a paramount concern across industries. The eyecare sector… [Read More](/content/blog/addressing-data-security-in-sight-care-protecting-your-eyecare-practice/index.html) - 20 Jun 2023 ## [Google Analytics 4: The Future of Data-Driven Marketing for Eyecare Businesses](/content/blog/google-analytics-4-for-eyecare/index.html) Google Analytics 4 for optometry helps them gain valuable customer insights, like engagement, local SEO… [Read More](/content/blog/google-analytics-4-for-eyecare/index.html) - 14 Jun 2023 ## [Why Your Optical Lab Needs a Strong Digital Presence and How to Build One](/content/blog/why-your-optical-lab-needs-a-strong-digital-presence-and-how-to-build-one/index.html) When a potential customer of your lab types “lens surfacing”, “AR coating”, or “optical lab… [Read More](/content/blog/why-your-optical-lab-needs-a-strong-digital-presence-and-how-to-build-one/index.html) - 03 Nov 2022 ## [Plan the rest of your 2026 social media calendar now!](/content/blog/plan-the-rest-of-your-2026-social-media-calendar-now/index.html) As winter fast approaches, now is a great time to organize the remainder of your… [Read More](/content/blog/plan-the-rest-of-your-2026-social-media-calendar-now/index.html) - 20 Jun 2022 ## [Ortho K for Myopia Control](/content/blog/orthokeratology-for-myopia-control/index.html) In recent times myopia management has attracted significant interest from researchers and eyecare practitioners, with… [Read More](/content/blog/orthokeratology-for-myopia-control/index.html) - 14 Jun 2022 ## [Plan a social media summer calendar for your optical business now!](/content/blog/plan-a-social-media-summer-calendar-for-your-optical-business-now/index.html) Summer is finally here! Now is the time to organize your Social Media calendar. Don’t… [Read More](/content/blog/plan-a-social-media-summer-calendar-for-your-optical-business-now/index.html) - 07 Apr 2022 ## [How Optometrists Can Improve Myopia Management Conversations](/content/blog/effective-communication-the-key-to-success-in-myopia-management-part-1/index.html) The rise of new therapies designed to slow myopia progression is transforming how eyecare practitioners… [Read More](/content/blog/effective-communication-the-key-to-success-in-myopia-management-part-1/index.html) - 14 Feb 2022 ## [Lifestyle Factors Associated with Myopia in Schoolchildren](/content/blog/lifestyle-factors-associated-with-myopia-in-schoolchildren/index.html) While for many, myopia is an optically corrected inconvenience (1), for an ever-increasing minority, myopia… [Read More](/content/blog/lifestyle-factors-associated-with-myopia-in-schoolchildren/index.html) - 10 Nov 2021 ## [eCommerce in the Optical Industry](/content/blog/ecommerce-in-the-optical-industry/index.html) In 2020 eCommerce skyrocketed as consumers began shopping online more than ever before. COVID-19 and… [Read More](/content/blog/ecommerce-in-the-optical-industry/index.html) - 10 Nov 2021 ## [Virtual Try-On Augumented Reality in the Optical Industry](/content/blog/virtual-try-on-how-augmented-reality-is-impacting-the-optical-industry/index.html) VTO or Virtual Try-On is an augmented reality tool that enables website visitors to visualize… [Read More](/content/blog/virtual-try-on-how-augmented-reality-is-impacting-the-optical-industry/index.html) - 28 Oct 2021 ## [Macular Pigment in Glaucoma: What the Research Shows](/content/blog/macular-pigment-in-glaucoma/index.html) The macular pigment is your eye’s protection from oxidative stress and harmful violet-blue lights. Without… [Read More](/content/blog/macular-pigment-in-glaucoma/index.html) - 23 Sep 2021 ## [The Benefits of Using Google My Business For Your Optical Practice](/content/blog/the-benefits-of-using-google-my-business-for-your-optical-practice/index.html) You have probably heard of Google My Business (GMB), but are you taking advantage of… [Read More](/content/blog/the-benefits-of-using-google-my-business-for-your-optical-practice/index.html) - 16 Aug 2021 ## [Managing Myopia Evolution: The New Standard of Care](/content/blog/managing-myopia-evolution-of-a-new-standard-of-care/index.html) Since the 13th century when spectacles were invented as a replacement for reading stones, the… [Read More](/content/blog/managing-myopia-evolution-of-a-new-standard-of-care/index.html) - 24 May 2021 ## [Dry Eye Disease: What Changed with COVID-19](/content/blog/dry-eye-disease-what-changed-with-covid-19/index.html) Up to 50% of people in the Northern Hemisphere suffer from Dry Eye Disease (DED),… [Read More](/content/blog/dry-eye-disease-what-changed-with-covid-19/index.html) - 26 Apr 2021 ## [The Global Impact of Covid-19 on Eyecare and Eye Health – Part 2](/content/blog/the-global-impact-of-covid-19-on-eyecare-and-eye-health-part-2/index.html) In the part 1 of the Global Impact of COVID-19 on Eyecare and Eye Health,… [Read More](/content/blog/the-global-impact-of-covid-19-on-eyecare-and-eye-health-part-2/index.html) - 02 Apr 2021 ## [Combatting Ransomware with Training: The Best Defence is Education](/content/blog/combatting-ransomware-with-training-the-best-defence-is-education/index.html) Ransomware is to data as Glaucoma is to Optometry. One steals away data as the… [Read More](/content/blog/combatting-ransomware-with-training-the-best-defence-is-education/index.html) - 04 Mar 2021 ## [What is PPC and Why Your Eyecare Practice Should Use It?](/content/blog/what-is-ppc-and-why-your-eyecare-practice-should-use-it/index.html) PPC or pay-per-click advertising is a highly effective way to get interested or ready-to-buy customers… [Read More](/content/blog/what-is-ppc-and-why-your-eyecare-practice-should-use-it/index.html) - 08 Feb 2021 ## [The Global Impact of Covid-19 on Eyecare and Eye Health – Part 1](/content/blog/the-global-impact-of-covid-19-on-eyecare-and-eye-health-part-1/index.html) The emergence of the COVID-19 pandemic has had an immediate and dramatic impact on eyecare…. [Read More](/content/blog/the-global-impact-of-covid-19-on-eyecare-and-eye-health-part-1/index.html) - 16 Nov 2020 ## [Autism Spectrum Disorder: Seeing the World in a Different Way](/content/blog/autism-spectrum-disorder-seeing-the-world-in-a-different-way/index.html) Managing the eyecare needs of a child with autism spectrum disorder (ASD) Assessing the eyes… [Read More](/content/blog/autism-spectrum-disorder-seeing-the-world-in-a-different-way/index.html) - 24 Sep 2020 ## [Freeform: A Brief History of Progressive Lenses](/content/blog/freeform-a-brief-history-part-1/index.html) I have seen a fair amount of discussion around “freeform” lenses on social media. A… [Read More](/content/blog/freeform-a-brief-history-part-1/index.html) - 21 Aug 2020 ## [Public Health Approaches to Myopia Prevention and Control – Part 2](/content/blog/public-health-approaches-to-myopia-prevention-and-control-part-2/index.html) In the Part 1 of how public health approaches myopia, we explored the rationale for… [Read More](/content/blog/public-health-approaches-to-myopia-prevention-and-control-part-2/index.html) - 05 Aug 2020 ## [Public Health Approaches to Myopia Prevention and Control – Part 1](/content/blog/public-health-approaches-to-myopia-prevention-and-control-part-1/index.html) The management of myopia is typically practitioner-led by professionals and innovative eyecare softwares. Currently, the… [Read More](/content/blog/public-health-approaches-to-myopia-prevention-and-control-part-1/index.html) - 27 Jul 2020 ## [The New Patient Landscape](/content/blog/the-new-patient-landscape/index.html) COVID-19 has reshaped 2020, the year of vision in more ways than could have been… [Read More](/content/blog/the-new-patient-landscape/index.html) - 17 Feb 2020 ## [How Big is Big Enough](/content/blog/how-big-is-big-enough/index.html) On a social media site, a question came up about how to accurately figure out… [Read More](/content/blog/how-big-is-big-enough/index.html) - 04 Feb 2020 ## [Myopia Levels: Why Every Dioptre Matters for Optometrists](/content/blog/myopia-levels-importance/index.html) As we’ve previously explored in our article on global myopia epidemic, the scale of this… [Read More](/content/blog/myopia-levels-importance/index.html) - 11 Nov 2019 ## [Is Your Lab Real](/content/blog/is-your-lab-real/index.html) There was a time when the title of this article would be assumed to be… [Read More](/content/blog/is-your-lab-real/index.html) - 24 Oct 2019 ## [OmniChannel and the Clinical Touchpoints on the Patient’s Journey – What’s the link?](/content/blog/omnichannel-and-the-clinical-touchpoints-on-the-patients-journey-whats-the-link/index.html) Every patient’s journey will vary depending on their ocular needs. Whether they require an OCT… [Read More](/content/blog/omnichannel-and-the-clinical-touchpoints-on-the-patients-journey-whats-the-link/index.html) - 01 Oct 2019 ## [Big Data – Part 2](/content/blog/big-data-part-2/index.html) Eyecare practitioners gather vast amounts of patient data during consultations. This data represents a significant… [Read More](/content/blog/big-data-part-2/index.html) - 11 Sep 2019 ## [Big Data and Its Role in Eyecare –  How Optometry Data Is Reshaping Patient Outcomes](/content/blog/big-data-in-eyecare/index.html) As we announced the launch of The Irish Eye, an introduction to the most important… [Read More](/content/blog/big-data-in-eyecare/index.html) - 30 Jul 2019 ## [OmniChannel Part 2: Technology Touchpoints Fine Tunes Patient Engagement Throughout Their Journey](/content/blog/omnichannel-part-2-technology-touchpoints-fine-tunes-patient-engagement-throughout-their-journey/index.html) Have you read part one? Technology has transformed the way practices operate. Despite the leaps… [Read More](/content/blog/omnichannel-part-2-technology-touchpoints-fine-tunes-patient-engagement-throughout-their-journey/index.html) - 26 Jun 2019 ## [Vision Enhancement and Cognitive Development in Children](/content/blog/vision-enhancement-and-cognitive-development-in-children/index.html) Additional Benefits of Macular Pigment Supplements? The carotenoids lutein, zeaxanthin and meso-zeaxanthin preferentially accumulate in… [Read More](/content/blog/vision-enhancement-and-cognitive-development-in-children/index.html) - 30 May 2019 ## [OmniChannel: Successfully Meet Your Patient and Business Needs Using Consistent TouchPoints](/content/blog/omnichannel-successfully-meet-your-patient-and-business-needs-using-consistent-touchpoints/index.html) The Internet is a jungle. Your patients are often enticed away by different practices or… [Read More](/content/blog/omnichannel-successfully-meet-your-patient-and-business-needs-using-consistent-touchpoints/index.html) - 02 May 2019 ## [Smartphone Addiction and Myopia in Children – Small Screen, Big Risk for Eye Health](/content/blog/smartphone-addiction-and-myopia-small-screen-big-risk-for-eye-health/index.html) The etiology of myopia is multifactorial, involving interplay between environmental and genetic factors. The recent… [Read More](/content/blog/smartphone-addiction-and-myopia-small-screen-big-risk-for-eye-health/index.html) - 03 Apr 2019 ## [Dry Eye Diet & Supplements: A Nutritional Approach for Optometrists](/content/blog/dry-eye-diet-and-supplementation/index.html) Diet is an important determinant of ocular health. In fact, a healthy diet is a… [Read More](/content/blog/dry-eye-diet-and-supplementation/index.html) - 20 Feb 2019 ## [Nutrition for Glaucoma: The Role of Nutrition for Vision and Eye Health](/content/blog/nutrition-for-glaucoma-the-role-of-nutrition-for-vision-and-eye-health/index.html) It is widely accepted that diet is a major contributor to good health. The use… [Read More](/content/blog/nutrition-for-glaucoma-the-role-of-nutrition-for-vision-and-eye-health/index.html) - 22 Jul 2018 ## [SMS & Text for Optometrists: Why It Works](/content/blog/sms-and-text-for-optometrists/index.html) In the optometry field, how you communicate with your patients is critical, as every detail… [Read More](/content/blog/sms-and-text-for-optometrists/index.html) - 05 Dec 2017 ## [Myopia – A Global Epidemic](/content/blog/myopia-a-global-epidemic/index.html) As noted in a 200th anniversary article for the New England Journal of Medicine, “Disease… [Read More](/content/blog/myopia-a-global-epidemic/index.html) - 01 Nov 2017 ## [Introduction – The Most Important Square Inch](/content/blog/introduction-the-most-important-square-inch/index.html) These are exciting times for professionals involved in delivering comprehensive eye care. Combating ransomware training… [Read More](/content/blog/introduction-the-most-important-square-inch/index.html) ### Customer Spotlight:Maverick & Wolf - Acuitas 3 “Managing the patient journey right from the start, from the online booking through to the eye exam and final dispenses all on one single system has really been invaluable to us.” – Tej Johal, Founder Maverick & Wolf ### Customer Spotlight:Ace & Tate - Acuitas 3 “Technology that’s been designed by specialists, it gives me a lot of confidence to know I’m working with professionals who really understand what we need day-to-day in practice.” – Zainab Shafi, Optometrist, Ace & Tate ### Customer Spotlight:Maverick & Wolf - Acuitas 3 ### Customer Spotlight:Ace & Tate - Acuitas 3 ### Customer Spotlight:Maverick & Wolf - Acuitas 3 ### Customer Spotlight:Ace & Tate - Acuitas 3