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- 28 Aug 2026
AAO 2026 Annual Meeting Guide: Dates, Expo Highlights, and How to Prepare
The American Academy of Ophthalmology (AAO) Annual Meeting 2026 is around the corner. If you’re…
- 26 Aug 2026
EHR Software Requirements Checklist for Optometry Practices
Picking EHR software for an optometry practice sounds straightforward until you are actually doing it….
- 22 Jul 2026
Acuitas 3 vs Blink OMS: Which Practice Management System Fits Independent Opticians?
Acuitas 3 and Blink OMS sit at different points on the scale of optical software…
- 17 Jul 2026
Acuitas 3 vs Optinet Nova: Comparing Two Cloud-Based Solutions for Independent Opticians
Not every software comparison starts from the same position. Acuitas 3 and Optinet Nova are…
- 13 Jul 2026
Acuitas 3 vs Xeyex: Which Optical PMS Gives Independent Practices More Control?
Independent optical practices evaluating practice management software (PMS) often come down to one question: does…
- 08 Jul 2026
Ophthalmology EHR Software: Key Features for High-Volume Eyecare Practices
High-volume eyecare practices run on service volume. A busy clinic might see more than a…
- 03 Jul 2026
Artificial Intelligence and Optometry
AI is already changing optometry through automated refraction, AI-assisted diagnostics, and online vision testing. The…
- 24 Jun 2026
Acuitas 3 vs Optisoft: Choosing the Best Practice Management Software for Your Optical Practice
Switching practice management software is a significant decision, and shortlisting tends to take longer than…
- 18 Jun 2026
Acuitas 3 vs Optix Software: A Full Comparison for Optical Practices
When optical practices in the UK evaluate practice management software, Acuitas 3 and Optix tend…
- 10 Jun 2026
Acuitas 3 vs Orasis Software: A Full Comparison for Optical Practices
If you’re running an optical practice in the UK and are trying to find the…
- 08 Jun 2026
Ophthalmology Practice Management Software: What Surgical Practices Need
Most ophthalmology practice management systems are built for standard clinical workflows: scheduling, patient records, and…
- 26 May 2026
HIPAA-Compliant Patient Communication for Optometry Practices
Patient communication is a daily necessity in any eyecare practice. Between appointment reminders, follow-ups, and…
- 22 May 2026
Switching Your Optometry EHR: A 10-Step Implementation Checklist
Switching your optometry EHR is a high-stakes operational change that touches every part of your…
- 13 May 2026
Optical Inventory Management Software: Frames, Lenses and Contact Lenses in One System
Inventory is one of the areas where optical practices lose money passively, mainly in the…
- 08 May 2026
Optometry Practice KPIs: How to Use Your EHR Data to Grow Revenue
Most independent optometry practices are sitting on a significant amount of business intel and not…
- 28 Apr 2026
How to Choose EHR Software for Your Optometry Practice
Choosing the right EHR software is one of the most consequential decisions an optometry practice…
- 14 Apr 2026
Transitioning to a Cloud-Based Optometry EHR System
Most independent optometry practices are still running systems designed for a different era. Server-based software…
- 09 Apr 2026
How to Reduce No Shows in Optometry
A missed appointment is not just an empty chair. A study by the Illinois College…
- 07 Apr 2026
How to Start an Optometry Practice: Step‑by‑Step Guide for New Owners
Opening an optometry practice involves far more than finding a location and signing a lease….
- 03 Apr 2026
What to Look for in an EMR for Optometry
Choosing an EMR for an optometry practice is a different experience than choosing one for…
- 27 Mar 2026
Eyefinity EHR Alternatives: Pricing, Reviews, and Features
Eyefinity is one of the more established names in U.S. optometry software. It covers the…
- 20 Mar 2026
Revolution EHR Alternatives: Pricing, Reviews, and Features
If you’re researching RevolutionEHR, regardless if you’re already using it or just starting to weigh…
- 11 Mar 2026
Billing Software for Optical Shop: Features, Workflows, And Buying Checklist
Optical billing frequently turns into a significant operational headache for optical practices, where invoicing, payment…
- 04 Mar 2026
Optical Shop Management System: Everything You Need to Know
Running an optical retail business involves operational workflows that go well beyond standard retail. While…
- 27 Feb 2026
Benefits of Cloud-Based EHR for Optometry
Optometry practices manage a high volume of clinical and operational activity every day: exams, imaging,…
- 16 Feb 2026
Optometrist Marketing: Top 9 Optometrist Marketing Strategies
For many independent optometry practices, marketing feels harder than it should. You know visibility matters,…
- 18 Nov 2025
Vision Expo 2026 Orlando Guide: Dates, Agenda and How to Prepare
A practical guide to the first-ever single Vision Expo: from travel tips and event highlights…
- 17 Nov 2025
Email Marketing for Opticians: Why It Still Works
With so much attention on social media, should opticians use Google Ads, and video form,…
- 31 Oct 2025
Innovations Optical Lab Software: Maximizing ROI by Replacing Legacy Systems
Every optical lab I visit has the same pressure: do more, with the same team,…
- 17 Oct 2025
Google Ads for Optometrists & Opticians: A Practical Guide
People in your area are searching for an eye test, new glasses, or a contact…
- 14 Oct 2025
Email Automation Workflows for Opticians: Triggers and Personalisation Tactics
Email automation workflows for opticians use predefined triggers: a lapsed recall date, a completed lens…
- 25 Sep 2025
Short-Form Video for Opticians: Full Guide on How to Engage Patients
Short-form video for opticians is the best strategy to showcase your products to the customers,…
- 24 Sep 2025
Online Reviews for Opticians: Build Trust and Drive New Patients
Before a patient ever steps into your exam room, there is a strong chance they…
- 05 Sep 2025
Your 100% Optical 2026 Guide: Preparation, Highlights, Must-See Events & Insider Tips
If you’re planning to attend 100% Optical at ExCeL London in 2026, this guide offers…
- 05 Sep 2025
Optical Advertising Ideas: A Month of Optician Social Media Posts
As an eyecare professional, you are an expert at helping people see more clearly. Today,…
- 13 Aug 2025
Is Your Optical Lab Management System (LMS) Ready for the Future? Automation, AI & More
Optical lab management software has always been essential for manufacturing workflows: coordinating production, exchanging data…
- 08 Aug 2025
7 Optician Marketing Mistakes that Cost You Patients (And How to Fix Them)
Many optical practices provide excellent patient care but still struggle to attract new patients online….
- 06 Aug 2025
Vision Expo West 2025: What’s on and how to best prepare
Your Ultimate Guide to Vision Expo West in Las Vegas, Preparation, Must-Sees, Insider Tips, Plus…
- 29 Jul 2025
Multi-Location Practice? Here’s Why Your Software Matters
Running a multi-location optical business isn’t just about providing an excellent eyecare experience at each…
- 28 Jul 2025
Best Optical Lab Management Software: Why Innovations Leads the Way
Looking for an optical lab management software (LMS) that fits your lab? Whether you’re running…
- 25 Jul 2025
Best Eyecare Website Provider: Why Opticians Prefer OptiCommerce for Online Success
Whether you run an independent practice, a growing optometry group, or a multi-site retail business,…
- 21 Jul 2025
SEO for Opticians: How to Rank Higher and Get More Appointments
Standing out online in a competitive market like the eyecare industry is essential for optical…
- 17 Jul 2025
Laboratory Job Tracking Software for Smarter Optical Labs
After years spent collaborating closely with optical labs around the globe, I’ve seen firsthand that…
- 11 Jul 2025
Best Optometry Practice Management Software: A 2026 Comparison Guide
Looking for the best optometry practice software and optical software programs? Whether you’re an independent…
- 08 Jul 2025
Online Booking System for Opticians: From Click to Booking
It’s no secret that in today’s digital world, there’s a high chance that your customers’…
- 30 Jun 2025
eCommerce for Online Opticians: Selling Online Without Losing the Human Touch
New technology is emerging every day, and as the optical industry continues to evolve, one…
- 24 Jun 2025
Optometry Patient Flow: From Appointment to Payment
Patients expect seamless, efficient, and personalised experiences at every stage of the eyecare journey, from…
- 10 Jun 2025
Marketing Strategy for Optical Shops: Grow Your Practice Online
Today’s eyecare patients don’t choose an optician based on location alone. They search online, compare…
- 09 Jun 2025
Practice Management Software for Independent Opticians and Optometrists: Streamline Your Practice with Acuitas 3
Running an optical practice is more complicated than it looks. Missed appointments, stock shortages, and…
- 09 Jun 2025
Top Features to Look for in Optical Lab Management Software
Choosing the right optical lab management software is a big decision for any optical lab….
- 06 Jun 2025
How to Streamline Optical Lab Operations and Reduce Turnaround Time
When labs ask me where to start to improve turnaround time, I consistently highlight three…
- 03 Jun 2025
Optical Lab Management Software Solutions: Power Your Lab
The Vision Council reported that lenses generated $17.2 billion in prescription market value in 2024,…
- 23 May 2025
The Hidden Costs of Poor Scheduling in Optical Practices
Effective eye care and optical appointment scheduling is critical for the smooth operation of any…
- 07 Feb 2025
Guardians of Sight: Ensuring Lifelong Eye Health
As eyecare professionals, we’re the guardians of sight, entrusted with protecting our patients’ vision across…
- 28 Oct 2024
ABCs for Children’s Eyecare
In the UK and Ireland while school-aged children undergo vision screening for amblyopia at enrolment,…
- 10 Sep 2024
InnovaWeb: A Browser-Based LMS Module for Optical Labs
Managing an optical lab demands precision, speed, and flexibility. InnovaWeb, Ocuco’s browser-based optical lab management…
- 30 Aug 2024
Unlocking Practice Software: Your Guide to its Best Use-Cases
When it comes to managing efficiencies day-to-day in practice, an often-underutilised asset is your practice…
- 29 Jul 2024
Bringing Clarity to Complexity: The Optical Patient Journey
Bringing clarity to the complexity of optometry is a monumental task. The use of technology…
- 28 Jun 2024
Spectacle Dispensing Issues: Causes, Fixes & Best Practices
An exploration of evidence into spectacle dispensing reveals there is a lack of research in…
- 31 May 2024
Transitioning to New Optical Software: What to Expect
Transitioning to new optical software can feel disruptive, but with the right approach, it strengthens…
- 07 May 2024
A Checklist for Diagnosing Acute-Onset Diplopia in Adults
Introduction Acute-onset diplopia, or double vision, can pose a significant challenge in clinical optometry which…
- 11 Apr 2024
The Optics of Engagement: The Online Customer Journey in Eyecare
The optics of engagement in eyecare is the digital interaction your patients have with your…
- 09 Apr 2024
A Focus on Clarity: “User-Friendly” in Eyecare Software for Independents
All optical practices are uniquely complex. Each practice has different workflows, particular examination techniques, various…
- 28 Feb 2024
Seeing is Believing: The Art of Great Patient Communication
Within eyecare, effective patient education and communication is paramount for fostering understanding. Effective communication is…
- 13 Dec 2023
Optical Lab Holiday Checklist: 10 Steps to Prepare for the Holiday Break
As the holiday season approaches, your optical lab requires more than just turning off the…
- 03 Aug 2023
Addressing Data Security in Sight Care: Protecting Your Eyecare Practice
In the digital age, data security is a paramount concern across industries. The eyecare sector…
- 20 Jun 2023
Google Analytics 4: The Future of Data-Driven Marketing for Eyecare Businesses
Google Analytics 4 for optometry helps them gain valuable customer insights, like engagement, local SEO…
- 14 Jun 2023
Why Your Optical Lab Needs a Strong Digital Presence and How to Build One
When a potential customer of your lab types “lens surfacing”, “AR coating”, or “optical lab…
- 03 Nov 2022
Plan the rest of your 2026 social media calendar now!
As winter fast approaches, now is a great time to organize the remainder of your…
- 20 Jun 2022
Ortho K for Myopia Control
In recent times myopia management has attracted significant interest from researchers and eyecare practitioners, with…
- 14 Jun 2022
Plan a social media summer calendar for your optical business now!
Summer is finally here! Now is the time to organize your Social Media calendar. Don’t…
- 07 Apr 2022
How Optometrists Can Improve Myopia Management Conversations
The rise of new therapies designed to slow myopia progression is transforming how eyecare practitioners…
- 14 Feb 2022
Lifestyle Factors Associated with Myopia in Schoolchildren
While for many, myopia is an optically corrected inconvenience (1), for an ever-increasing minority, myopia…
- 10 Nov 2021
eCommerce in the Optical Industry
In 2020 eCommerce skyrocketed as consumers began shopping online more than ever before. COVID-19 and…
- 10 Nov 2021
Virtual Try-On Augumented Reality in the Optical Industry
VTO or Virtual Try-On is an augmented reality tool that enables website visitors to visualize…
- 28 Oct 2021
Macular Pigment in Glaucoma: What the Research Shows
The macular pigment is your eye’s protection from oxidative stress and harmful violet-blue lights. Without…
- 23 Sep 2021
The Benefits of Using Google My Business For Your Optical Practice
You have probably heard of Google My Business (GMB), but are you taking advantage of…
- 16 Aug 2021
Managing Myopia Evolution: The New Standard of Care
Since the 13th century when spectacles were invented as a replacement for reading stones, the…
- 24 May 2021
Dry Eye Disease: What Changed with COVID-19
Up to 50% of people in the Northern Hemisphere suffer from Dry Eye Disease (DED),…
- 26 Apr 2021
The Global Impact of Covid-19 on Eyecare and Eye Health – Part 2
In the part 1 of the Global Impact of COVID-19 on Eyecare and Eye Health,…
- 02 Apr 2021
Combatting Ransomware with Training: The Best Defence is Education
Ransomware is to data as Glaucoma is to Optometry. One steals away data as the…
- 04 Mar 2021
What is PPC and Why Your Eyecare Practice Should Use It?
PPC or pay-per-click advertising is a highly effective way to get interested or ready-to-buy customers…
- 08 Feb 2021
The Global Impact of Covid-19 on Eyecare and Eye Health – Part 1
The emergence of the COVID-19 pandemic has had an immediate and dramatic impact on eyecare….
- 16 Nov 2020
Autism Spectrum Disorder: Seeing the World in a Different Way
Managing the eyecare needs of a child with autism spectrum disorder (ASD) Assessing the eyes…
- 24 Sep 2020
Freeform: A Brief History of Progressive Lenses
I have seen a fair amount of discussion around “freeform” lenses on social media. A…
- 21 Aug 2020
Public Health Approaches to Myopia Prevention and Control – Part 2
In the Part 1 of how public health approaches myopia, we explored the rationale for…
- 05 Aug 2020
Public Health Approaches to Myopia Prevention and Control – Part 1
The management of myopia is typically practitioner-led by professionals and innovative eyecare softwares. Currently, the…
- 27 Jul 2020
The New Patient Landscape
COVID-19 has reshaped 2020, the year of vision in more ways than could have been…
- 17 Feb 2020
How Big is Big Enough
On a social media site, a question came up about how to accurately figure out…
- 04 Feb 2020
Myopia Levels: Why Every Dioptre Matters for Optometrists
As we’ve previously explored in our article on global myopia epidemic, the scale of this…
- 11 Nov 2019
Is Your Lab Real
There was a time when the title of this article would be assumed to be…
- 24 Oct 2019
OmniChannel and the Clinical Touchpoints on the Patient’s Journey – What’s the link?
Every patient’s journey will vary depending on their ocular needs. Whether they require an OCT…
- 01 Oct 2019
Big Data – Part 2
Eyecare practitioners gather vast amounts of patient data during consultations. This data represents a significant…
- 11 Sep 2019
Big Data and Its Role in Eyecare – How Optometry Data Is Reshaping Patient Outcomes
As we announced the launch of The Irish Eye, an introduction to the most important…
- 30 Jul 2019
OmniChannel Part 2: Technology Touchpoints Fine Tunes Patient Engagement Throughout Their Journey
Have you read part one? Technology has transformed the way practices operate. Despite the leaps…
- 26 Jun 2019
Vision Enhancement and Cognitive Development in Children
Additional Benefits of Macular Pigment Supplements? The carotenoids lutein, zeaxanthin and meso-zeaxanthin preferentially accumulate in…
- 30 May 2019
OmniChannel: Successfully Meet Your Patient and Business Needs Using Consistent TouchPoints
The Internet is a jungle. Your patients are often enticed away by different practices or…
- 02 May 2019
Smartphone Addiction and Myopia in Children – Small Screen, Big Risk for Eye Health
The etiology of myopia is multifactorial, involving interplay between environmental and genetic factors. The recent…
- 03 Apr 2019
Dry Eye Diet & Supplements: A Nutritional Approach for Optometrists
Diet is an important determinant of ocular health. In fact, a healthy diet is a…
- 20 Feb 2019
Nutrition for Glaucoma: The Role of Nutrition for Vision and Eye Health
It is widely accepted that diet is a major contributor to good health. The use…
- 22 Jul 2018
SMS & Text for Optometrists: Why It Works
In the optometry field, how you communicate with your patients is critical, as every detail…
- 05 Dec 2017
Myopia – A Global Epidemic
As noted in a 200th anniversary article for the New England Journal of Medicine, “Disease…
- 01 Nov 2017
Introduction – The Most Important Square Inch
These are exciting times for professionals involved in delivering comprehensive eye care. Combating ransomware training…
Customer Spotlight:Maverick & Wolf - Acuitas 3
“Managing the patient journey right from the start, from the online booking through to the eye exam and final dispenses all on one single system has really been invaluable to us.” – Tej Johal, Founder Maverick & Wolf
Customer Spotlight:Ace & Tate - Acuitas 3
“Technology that’s been designed by specialists, it gives me a lot of confidence to know I’m working with professionals who really understand what we need day-to-day in practice.” – Zainab Shafi, Optometrist, Ace & Tate